Chennai Silks - Naming
Many of my friends don't know the roots of The Chennai Silks, a textile shop. Just becoz, the name has Chennai in it, don't come to the conclusion that it is based @ Chennai. Infact, it started its operations first at Kovai, largest industrial city of TamilNadu. It was initially named Sri Kumaran Silks. It gained the kovaites' hearts thus generating a huge profit and spread its wings subsequently to Tirupur & Erode.
[For the details of the roots of the company: http://www.thechennaisilks.com/aboutus.asp]
I must add that Sri Kumaran Silks is the first textile shop @ Kovai to air the advts on TV. None of the textile shops that are very famous are not visible to the rest of TamilNadu, except for Erode, Pollachi and Nilgiris.
So, enjoying a huge success, when the company expanded to Chennai, they must have got confused, since, there were many Kumaran names out in Chennai. And, they should have made this nasty(very nasty) decision of naming it as Chennai Silks.
Think of the shop being named to The Chennai Silks in Kovai. What a shame for Kovai, which is a gr8 city by itself.
I was very saddenned by the company management to have done so.
Anyways, am blogging this just so to make some people aware of the roots of the company.